Top 10 keywords of domestic agricultural machinery

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In 2017, the top 10 keywords in the domestic agricultural machinery market

resumed. It is not difficult to find that China's agricultural machinery market has experienced many unprecedented changes. Both the steady promotion of the overall market and the continuous downturn of the traditional hot market; Both the domestic market fell sharply and the export market soared; Both the supply side reform of traditional markets and the rise of blue ocean markets. Various phenomena are intertwined, forming the overall picture of the agricultural machinery market in 2017. To this end, we select some words with high frequency, named as the top 10 keywords, for the readers

1. Stabilization

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[reasons for listing] after 10 years of gold, China's agricultural machinery market has entered a new normal of steady development. Although the hot market has declined significantly, and the niche market has not yet filled the gap left by the mass market, the rise of many niche markets has provided strong support for the steady operation of the agricultural machinery market

in 2017, the operation of China's agricultural machinery industry showed the most prominent feature: stabilization. Statistics show that by the end of October 2017, 2500 large-scale agricultural machinery enterprises had achieved a cumulative main business income and profit of 396.105 billion yuan and 21.378 billion yuan, with a year-on-year increase of 7.76% and 7.47% respectively. Looking back on the trend of China's main business income of agricultural machinery in recent years, it is not difficult to find that 2014 has become the watershed of the main business income. This year, the double-digit growth of 10 consecutive years has ended, and the door of single digit growth has been opened. After three consecutive years of decline, the growth rate in 2017 highlighted the signs of recovery from the Soviet Union, and the annual growth rate may be at the level of "7 up and 8 down"

steady development will be the new normal for the development of the agricultural machinery market in the future, because the agricultural machinery market is entering a transition period, large-scale market demand suddenly stops with the level of agricultural mechanization reaching a certain height, and the rise of niche markets cannot support the huge market volume formed in the past 10 years in the short term. Although the animal husbandry market has this scale, it has just opened, All these determine that the steady operation of the agricultural machinery market will become the new normal in the next few years

2. Transfer

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[reasons for listing] otherwise, the city will produce a sharp transfer of deformation field demand under the action of gravity, which has become a prominent feature of the agricultural machinery market in 2017. Statistics show that by the end of October 2017, among the 13 sub industries of agricultural machinery in China, the four major industries of animal husbandry machinery manufacturing, fishery machinery manufacturing, cotton processing machinery manufacturing, forestry and wood and bamboo cutting machinery manufacturing had increased significantly year-on-year, of which the growth rate of fishery machinery manufacturing was as high as 64.11%, and the growth rate also increased significantly. On the contrary, some traditional hot markets, such as mechanized agriculture and gardening machinery manufacturing, tractor industry, have either slowed down or declined, and the market transfer is very prominent

the change of international agricultural machinery exhibits in 2017 also supports the transfer of China's agricultural machinery market demand. Take harvesting machinery as an example. In 2017, the brands of harvesting machinery participating in the exhibition were second to tillage and land preparation machinery, with a total of 314, accounting for 18.6%, down 9.83% from the same period in 2016. Among them, feed, corn and grain harvesters fell by 7.14%, 20.0% and 33.33% respectively. On the contrary, the tuber harvester soared by 29.41% year-on-year. This growth is mainly due to the contribution of peanut harvesters. Many enterprises brought peanut harvesters to the exhibition, which is closely related to the popularity of the peanut harvester market in 2017

therefore, it is not difficult to find that China's traditional hot market continues to decline, posing a real threat to many enterprises, forcing them to seek a breakthrough. This siege breaking battle started from the adjustment of industrial structure. Many enterprises began to transform. On the basis of upgrading advantageous industries, they began to march into the blue ocean of the market, and the curtain of industrial adjustment began

3. Bottoming

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[reasons for listing] "bottoming" became one of the hot words in the agricultural machinery market in 2017. Both the tractor market and the three major grain harvester markets continued the downward trend in 2016, showing a bottoming trend

since 2017, the tractor market and the three major grain harvester markets in China have all gone green. Market research shows that as of the end of October 2017, a total of 1.2779 million tractors were sold, a year-on-year decrease of 12.32%. Among them, large tractors, medium tractors and small tractors with more than 100 horsepower decreased by 18.78%, 14.55% and 12.32% respectively year-on-year. At the same time, the market of wheeled grain combine harvesters, crawler grain combine harvesters and corn harvesters in China fell by 36.26%, 11.49% and 37.4% respectively year-on-year

these markets have continued the declining market in 2016, especially the corn harvester, which has fallen sharply for two consecutive years. From this, we can judge that these markets have bottomed out in 2017, and then stabilized. It provides an important reason for the market to enter the consolidation period in 2018

4. Large scale

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[reasons for listing] large scale and high-end have become a word with high frequency in the agricultural machinery market in 2017, which accurately reflects the major changes in the demand of China's agricultural machinery market

in 2017, what we feel deeply is that the power demand of agricultural machinery has increased. Whether it is tractors and diesel engines of power machinery, or harvesters such as corn, grain and green fodder, the upward trend of their power is very strong

tractors have further migrated to 150 horsepower and 160 horsepower. This change was also reflected in the 2017 International Agricultural Machinery Exhibition. For example, among the 131 tractor enterprises participating in the exhibition, many enterprises have launched models with more than 200 horsepower. Among them, as many as 30 third tier brands also exhibited 2104, 2204, 2304, 2604 and other 200 HP heavy tractors

the market demand for the three major grain harvesters of wheat, rice and corn tends to be very strong, and the rice transplanter and sowing machine are also further promoted to the multi row high-end. Large scale tillage machines have gradually become the mainstream of the agricultural machinery market, and the large-scale drying equipment has also become the market trend. Not only the domestic market, but also the export market highlights the trend of large-scale

the large-scale market demand for agricultural machinery is the inevitable result of the promotion of China's agricultural modernization. First of all, with the in-depth promotion of industrialization, informatization, urbanization and agricultural modernization in China, a large number of rural labor forces have been transferred, and new agricultural business entities continue to emerge. Land circulation and the development of scale management have become the inevitable result of the development of agricultural machinery, cultivating fertile soil for the trend of large-scale agricultural machinery market. Secondly, land circulation directly drives the changes in the structure of domestic agricultural farmers, and individual farmers have decreased year by year. Statistics show that in 2016, individual farmers in China fell to 60%. On the contrary, the proportion of professional cooperatives and enterprises shows a trend of rapid growth. It has a profound impact on the trend of large-scale agricultural machinery market. Finally, the rise of agricultural machinery professional organizations, the rapid development of agricultural machinery professional households, large grain operators, etc., gradually rose to the main body of the agricultural machinery market, further promoting the prosperity of the large agricultural machinery market

5. The rise of marginal markets

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[reasons for listing] in 2017, China's traditional agricultural machinery market was almost wiped out. In sharp contrast, the rise of the marginal market, whether it is the rapid growth of the dryer Market or the steady progress of the transplanter market; Whether it is the "warming" of the tuber harvester market such as peanut, potato, garlic and ginger, or the booming of the animal husbandry market such as baler, silage machine and green fodder... These long-term sluggish and seemingly insignificant markets are now surging, or undercurrent surging, or wind rising, indicating that China's agricultural machinery market has entered an important inflection point: the mass market is cooling, and the marginal market is rising

on July 21, 2017, the Ministry of Agriculture issued a "notice", emphasizing the implementation of open subsidies for machines and tools that support the green development of agriculture, such as grain drying and storage, deep scarification and land preparation, no tillage and seeding, efficient plant protection, water-saving irrigation, efficient fertilization, straw returning and leaving the field, residual film recycling, resource utilization of livestock and poultry manure, and harmless treatment of dead livestock and poultry. Provinces with sufficient funds and relatively balanced supply and demand should strive to open subsidies for all machine and tool items within the scope of subsidies, and should make all subsidies. Provinces that do not have the conditions for open subsidies due to the funding gap should also increase the key machine and tool items of open subsidies in combination with the actual situation. The corresponding agricultural machinery products, driven by the policy, will gradually pull the curtain, opening another window for the agricultural machinery market

after more than 10 years of vigorous development, China's agricultural machinery market has basically solved the mechanization of the cultivation and harvest of three major grain crops. However, compared with the full-scale and comprehensive mechanization of agriculture promoted by the government at present and in the future, the gap is still large and the shortcomings are still prominent. For example, the planting and harvesting level of cash crops is low, and food drying, storage, seed processing, efficient plant protection, efficient fertilization and other links have become the bottleneck of comprehensive and full mechanization. Undoubtedly, with the development of rural modernization reform and the promotion of supply side reform of agriculture and agricultural machinery, it is only a matter of time before niche marginal products become the mainstream market


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[reasons for listing] since 2017, China's dryer Market has maintained a rapid growth momentum. Market research shows that by the end of October 2017, a total of 14800 dryers of all kinds had been sold, with a year-on-year increase of 39.19%. Looking back at the trend of China's dryer Market in recent years, it is not difficult to see that the dryer Market presents two prominent characteristics: first, high-level operation, from 1500 in 2012 to 18700 in 2016, an increase of 12 times in six years. Second, the growth rate is large. It has maintained a double-digit growth rate for seven consecutive years, with a year-on-year growth rate of 104.35% in 2012 and 80% in 2015 and 2016

the first is the circulation and concentration of land, which promotes the large-scale and intensive management of agriculture, which can not only increase grain output, but also change the previous manual drying and storage methods of grain, resulting in an increase in the demand for grain drying and processing; Secondly, the development of grain futures market and the increasing number of grain processing enterprises have led farmers to change the habit of selling grain on the spot after harvest, but to learn to store it first and then sell it when the market is good. This change in thinking and behavior mode will also lead to an increase in the demand for grain drying and processing; In addition, with the improvement of mechanized harvest level, in order to catch up with the harvest and planting in the agricultural season, the number of high moisture grains is increasing, and in order to reduce losses, the demand for grain drying and processing will also increase. The rapid development of dryer industry and the rapid improvement of product technology, quality and brand have laid an industrial foundation for the high-level growth of dryer product market. From scratch, from small to large, the dryer industry in China has begun to take shape today, and has been greatly improved in terms of technology, performance, volume, quality and brand. According to industry statistics, by the end of 2016, there were more than 300 dryer manufacturers with batch production and marketing capacity in the domestic market, and the total capacity of the industry was estimated to be around 100000 units. Among these enterprises, although most of them are low-end imitation and weak, more and more brand enterprises pay attention to brand construction, technological innovation and product research and development, and the industrial products and technical level have been rapidly improved, thus providing more and more choice opportunities for the majority of users and accelerating the potential purchasing power of the market

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